BORN TO DARE
When Rolex asked us to relaunch their sub-brand Tudor, with Lady Gaga as the ambassador, we decided to explore the somehow narcissistic turmoil of the inner creative process.
We also got to smash a half a million dollar piano.
THE LADY
THE GAGA
Like Bowie and icons before her, Gaga has always been a master of reinvention, with a brand new persona carefully crafted for every record release. So, it felt only natural to pit her against herself in a piano duel that gets out of hand quickly.
"I didn't get to where I am now by being safe."
Gaga in the campaign interview
ROLE:
WRITER
ACD
Partner: Reto Oetterli
CD: Julien Sens
ECD: Florent Imbert
Photographer: Dean Bradshaw
Director: Mark Romanek
Selected Works
NETFLIX | FeedbackNETFLIX | Feedback
AWAY | The More The TravelAWAY | The More The Travel
NETFLIX | Rojst MilleniumNETFLIX | Rojst Millenium
NETFLIX | Broad PeakProject type
NETFLIX | JusticeProject type
AWAY | July 4thProject type
AWAY | Pets' Travel FantasiesProject type
AWAY | Generation TravelProject type
HERSHEY'S | My DadProject type
TUDOR | Born To DareProject type
ANCESTRY | Descendants of HonorProject type
ICE BREAKERS | The DissolvesProject type
EXPO | Eternal QuestionProject type
RAK'N'ROLL | RecordsProject type
HUAWEI | MiaProject type
KARI | Hurry UpProject type
SAMSUNG | Moments Of TruthProject type
TIGER | Game Is Not OverProject type
adam.marzec.creative@gmail.com