NETFLIX | Rojst Millenium

PERFECTLY WRONG
CHOICE OF
MUSIC

"ROJST: MILLENNIUM" is the third and final installment of the popular murder mystery show from Netflix Poland.

We created a dark interpolation of the traditional Polish birthday song - “100 Years” (Polish - Sto Lat) , to ironically contrast with the gruesome imagery of the show for an unnerving, darkly humorous experience.

So, effectively, a song celebrating life promoted a show about death.

"100 years

100 years

May they live

Live for us"

Polish birthday song

THE PAST
WILL HAUNT
YOU

The show spans decades, following an ensemble of characters connected by an underbelly of a godforsaken Polish town.

For the final season posters we decided to provocatively place the most prominent stars in the background, while their characters' younger selves occupied the out-of-focus foreground, creating a mysterious, ghostly feel.

3D
OOH

We executed this idea via a 3D printing technique for an interactive OOH, that - depending on the angle - blurred main character OR their younger self.