DESCENDANTS
OF
HONOR
1 in 5 Medal of Honor recipients were foreign born.
With the tensions on the Mexico border, we used the Ancestry’s Veteran’s Day media buy to start an honest conversation about what does it really mean to be an American.
- "He wasn't born in America,
- but he is a part of American history forever."
Tina, the granddaughter of Mexican born MOH recipient
ECOMM
The dedicated website offered interviews with the descendants for a deeper dive into the stories of the featured foreign born Medal Of Honor recipients, as well as inspire people to research and share their own stories.
INSTALLATION
BUILD
The flag installation was meticolously designed and built over several days to represent each foreign born Medal of Honor recipients as well as overall proportions between foreign and American born heroes.
ROLE:
WRITER
ACD
Partner: Reto Oetterli
CD: Jessica Stewart
CCO: Brent Choi\
Directors: Bob Partington, Tucker Bliss
Selected Works
NETFLIX | FeedbackNETFLIX | Feedback
AWAY | The More The TravelAWAY | The More The Travel
NETFLIX | Rojst MilleniumNETFLIX | Rojst Millenium
NETFLIX | Broad PeakProject type
NETFLIX | JusticeProject type
AWAY | July 4thProject type
AWAY | Pets' Travel FantasiesProject type
AWAY | Generation TravelProject type
HERSHEY'S | My DadProject type
TUDOR | Born To DareProject type
ANCESTRY | Descendants of HonorProject type
ICE BREAKERS | The DissolvesProject type
EXPO | Eternal QuestionProject type
RAK'N'ROLL | RecordsProject type
HUAWEI | MiaProject type
KARI | Hurry UpProject type
SAMSUNG | Moments Of TruthProject type
TIGER | Game Is Not OverProject type
adam.marzec.creative@gmail.com