HAPPY
BIRTHDAY
AMERICA
What if leaving your own country was a patriotic act?
We debuted AWAY's new brand platform on America's birthday in the America's paper of record. The long copy ad appeared on the back page of The New York Times July 4th issue.
"Away, an online retail company and travel brand, is swapping red, white and blue marketing
with a black and white message."
Emmy Liederman, Adweek
ROLE:
WRITER
ACD
Writer: Julie Matheny
CD: Julie Matheny, Marcus Johnston
ACD Design: Justin Tang
Design Director: Nate Blowers
ECD: Tim Roan
Selected Works
NETFLIX | FeedbackNETFLIX | Feedback
AWAY | The More The TravelAWAY | The More The Travel
NETFLIX | Rojst MilleniumNETFLIX | Rojst Millenium
NETFLIX | Broad PeakProject type
NETFLIX | JusticeProject type
AWAY | July 4thProject type
AWAY | Pets' Travel FantasiesProject type
AWAY | Generation TravelProject type
HERSHEY'S | My DadProject type
TUDOR | Born To DareProject type
ANCESTRY | Descendants of HonorProject type
ICE BREAKERS | The DissolvesProject type
EXPO | Eternal QuestionProject type
RAK'N'ROLL | RecordsProject type
HUAWEI | MiaProject type
KARI | Hurry UpProject type
SAMSUNG | Moments Of TruthProject type
TIGER | Game Is Not OverProject type
adam.marzec.creative@gmail.com