GENERATION
TRAVEL

Since 2020, Away has partnered with the non-profit Global Glimpse on their Passport Scholarship Fund and other initiatives to empower the future generation through travel.

Generation Travel was a student-centered campaign created to empower a new generation of young leaders through travel.

But to change the world they have to see it first.

PASSPORT PHOTOS
SHOT BY MARTIN SCHOELLER

World-renowned photographer Martin Schoeller took a series of passport-style photos of a diverse group of New York high school students who had traveled with Global Glimpse, lending his signature style usually reserved for the likes of Barack Obama and Jay-Z to the campaign.

ECOMM

awaytravel.com/generation featured the gallery of passort portraits along with interviews, quotes and a donation button to support Global Glimpse.

INTERVIEWS

The students were interviewed one-on-one, and shared how their travels to Ecuador, Costa Rica, and the Dominican Republic with Global Glimpse impacted their lives. The result was a series of deeply personal, authentic, and inspiring stories that became a testament to the power of travel.

"Travel has taught me there is no one culture and no one way to be human I guess"

Sadde, Global Glimpse student

OOH

Passport photos were projected on the NASDAQ billboard in Times Square, providing exposure and yet another content opportunity.

ROLE:

WRITER
ACD

Partner: Zack Repko

Copywriter: Mitchell Quesada

Art Director: Beca Dutra

Designer: Tina Huang

CD: Ally Betker, Julie Matheny, Marcus Johnston

Photographer: Martin Schoeller

adam.marzec.creative@gmail.com