TRAVEL POSTERS
FOR
PETS

For the launch of the Away pet carrier we focused on pet's travel fantasies.

So first, we created a series of travel posters for pets.

SCENTED
PRINT

We then printed the posters and scented them with bacon, catnip and freshly cut grass for dogs and cats accordingly.

We placed them low to the ground near dog parks - the one place people were actually still going every day during the pandemic.

PETS
TRAVEL
FANTASIES

For the product assets we turn to elaborate set design, trying to imagine what pets’ travel dreams could feel like.

ROLE:

WRITER
ACD

Creative Team: Mitchell Quesada, Esai Ramirez

CD: Julie Matheny, Marcus Johnston

ACD Design: Justin Tang

Design Director: Nate Blowers

Illustrator: Thomas Danthony

Photographer: Adrienne Raque

adam.marzec.creative@gmail.com