NETFLIX | Broad Peak

BROAD PEAK

"Broad Peak" is a Netflix original. This intense character drama tells the true story of legendary mountaineer Maciej Berbeka and his lifelong battle with a Himalayan summit—one that ultimately claimed his life.

WALL OF
DESPAIR

No one knew Maciej Berbeka better than his beloved wife, Ewa. In real life, she was an artist, and her haunting artwork became her way of processing the complexities of loving Maciej.

To authentically capture the emotional depth of his story, we drew inspiration from her paintings, using them as a powerful visual language to promote the film.

Two murals were painted on an apartment building in Zakopane, Poland where she lived with Maciej and their sons.

BEYOND
CAMPAIGN

Although the media space was initially bought for just a month, the murals have remained there for over three years now. These artworks gained significant attention and were featured in major Polish news outlets, including Onet, Gazeta Wyborcza, and RMF.

KEY ART

For the main Key Art, we created two powerful visuals that depict how the infamous mountain both haunted Maciej personally and stood as a barrier between him and his wife.